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My Step-by-Step Guide to Writing The Perfect Blog Post

How to write a perfect blog post

Want to know one of the biggest mistakes bloggers make?  It’s writing their blog post without a road map or plan!

There’s a lot that goes into writing a great blog post.  When you were a new blogger, it may have seemed that you could just type in your thoughts, hit publish and be on your way.

As you blogged more you probably realized there were many things that you needed to incorporate to produce the perfect blog post — but it was hard to remember to do them all each time.

How do you keep this from happening?

Develop a blog post template or checklist that you can use for each post that you write.  Using a template will help you get your thoughts together, making your posts more organized and faster to write.

Today I’d like to show you my step-by-step plan for writing blog posts and hope that you can find some tips to help you organize and streamline your blog-writing process.

Step 1 – Research

Find keywords for your post using keyword research tools – for example, Google Keyword Planner, Ahrefs, KW Finder.   Look for high search, low competition keywords.

Research sites that rank for your keyword.  Review their posts for ideas and inspiration.  How can you expand on their post or make it even better?  Aim to be the ultimate resource for your reader!

Step 2 – Brainstorm/Structuring

Create a rough outline of what you want to cover in your post.

Headline/Title

Do you write your title first or last?  I think the answer can vary from one person to another.

I like to write mine first as I think it helps me keep my focus as I write.  I tend to create as many titles as I can think of and choose my favorite from that list.  Don’t forget to work your keywords into your title!

Subheads

These allow your reader to scan through your article so that they know they are interested enough to read your entire post!

Step 3 – Writing Your Blog Post –What to Incorporate

Introduction

As you are crafting your post, first and foremost remember to focus on giving your readers value. Make your posts clear.   Describe the purpose of the post and how it can help your readers.

Headings and Subheads

Conclusion and Call to Action:

Wrap it up with a conclusion and call to action.

Conclusion:  Tie back in to your introduction and re-emphasis the main points in your post.

Call to action:  What do you want the reader to do next – subscribe to your blog, download a worksheet, read a related article?   Include a CTA at the end of each blog post.

Step 4 – Edit Text/Metadata Description/On-Page SEO

I usually take a break or wait until the next day to edit so I’ll have fresh eyes to read back through my post,  making changes and correcting mistakes as I go.  Add any additional formatting (paragraphs, bullet points).

Make sure keywords are in place.

Where exactly should your keywords be?

The title of your post.

Meta Description – Meta tags are a short description of what your post is about.  They are important because Google might use them as snippets for your pages in search results.

Blog post URL.  Include your target keywords in your URL (even better – in the first 3 -5 words.)

Throughout your blog content.

In your H1, H2 etc. headlines – This is a good place to insert variations of your keywords.

In your image or graphic files.  Don’t forget to include keywords in the alt text of your image.

Words that link to other pages on your own or outside websites.

Enhance your post for SEO using WordPress SEO by Yoast.   Yoast has a great article on their blog that perfectly describes this process.

Step 5 – Create Images for blog post and social media

I create the main image for my blog post and Pinterest, along with two or three different images for Twitter.

Step 6 – Publish!

Publish your post on high-traffic days.  Do you know when this is for your blog?   If you’re not sure, you can check your Google Analytics account to see when your high traffic days are.  Many bloggers schedule their posts to publish at 6 am EST on those high traffic days.

Alternately, Blog Tyrant did an interesting experiment and shared his views on the best time for publishing your blog posts.

Step 7 – Promote Your Blog Post on Social Media

After your post is published use your social sharing buttons to promote your post.  I like to re-share them a few days later so that I can reach a new audience.

If you use Jetpack, you can set it up to share your posts automatically each time you publish, and they tell you the exact steps to take to set this up on this page on their site.

If you want to take your blog post promotion to the next level, look into social media management tools.  Several offer a 30-day free trial if you want to check out what’s best for your blog needs.

Summary

Don’t make the mistake of trying to write your blog post without a plan!

From here, you can make your own checklist including things you like to incorporate when you write a blog post or you can feel free to download and use mine!

 

Blog Post Checklist

Blog Post Checklist pdf

 

Please leave a comment and let me know how you plan and organize blog posts –  if you use a blog-post template and what things you incorporate in it.  Do you have any tips that I forgot to mention in this post?

 

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