Confession: I spend waaay too much time on Pinterest.
Fortunately, now that I have started blogging I have a good excuse for all that Pinterest time!
If you want to learn how to use Pinterest to drive traffic to your blog, you’re in the right place. The great thing about using Pinterest to promote your blog posts is that your pin can have a never-ending life span. It’s really not that hard to set up a Pinterest business account and start promoting your blog!
1. Set Up Business Pinterest Account
To use Pinterest to help grow your blog, you will want to set up a business account. It’s easy to do and you’ll be able to connect your blog to your Pinterest account. You’ll also be able to use special features such as the analytics dashboard if you use a business account.
Analytics can show you who your audience is and what they are pinning. If you already have a personal account, you can convert it to a business account or set up an entirely new account.
You can go to the Pinterest Help Center to get specific instructions for setting up your account.
2. Optimize Pinterest Profile
Add your blog/business name. You can add a line after your name and add SEO-rich keywords to help pinners find your page while searching.
Your pic or your business logo comes next. I recommend using the same pic or logo across all your social-media accounts.
Blog name – By adding this you will be able to direct pinners to your blog.
Tagline – Here’s your opportunity to let the world know what your Pinterest board/blog is all about in 160 characters or less! Concentrate on adding relevant keywords here.
You can add your location and Twitter and Google+ accounts if you like.
3. Install Pin It Button on your Blog
It couldn’t be any easier to add the Pin It button to your blog. Simply install the Pinterest “Pin It’ Button plugin.
According to their webpage, features of this plugin are:
- Let the reader select an image when pinning.
- Pre-select an image for the reader to pin.
- Default to the first image in the post.
- Specify a specific image to pin per post.
- Pick from official “Pin It” button colors and sizes.
- Hide the “Pin It” button on specific posts and pages.
- Add a “Pin It” button to your sidebar or footer as a widget.
- Place “Pin It” buttons anywhere using shortcodes.
If you are using Jetpack, another easy option is to activate their social share buttons. In addition to Pinterest, Jetpack also allows you to add sharing buttons for Google+, Facebook, Twitter, and a ton of other services.
If you want more customized options and are using WordPress, Blogging Wizard has a great post “10 Best Social Sharing Plugins for WordPress in 2017.”
4. Set Up Boards Related to Your Blog Topics
First you’ll want to create a board just for pins from your blog. Give it a title – for example, you can use the name of your blog or “Best Of (Your Blog Name)”. As soon as you publish a post, pin it there. Then re-pin from that pin to other relevant boards that you have.
Next, you will want to think about other boards to create. Using SEO-friendly keywords, choose topics that pertain to your niche and that will be of interest to your target audience. The more detailed and niched-down your boards are, the better. Organize your boards so the most important ones comes first. For example, on my Pinterest board I have pins from my blog first, followed by my most popular boards – Blogging Tips, SEO, WordPress Tips and Tricks, and Pinterest Tips.
If you need some ideas to get the ball rolling, follow influential pinners from your niche. You can find out what they are pinning by browsing to https://www.pinterest.com/source/mynewtwist.com/. Substitute the name of the blog you want to check in place of mynewtwist.com. You can do the search using your own blog name to see which of your pins are being saved.
5. Use Rich Pins
You’ll want to apply for Pinterest rich pins because there is more info right below the pin, and the title of your post is in bold right above the pin description. It’s super easy to set these up!
If you are using WordPress for your blog, make sure you have Yoast SEO installed.
Then go to Rich Pin Validator, type in a link to your website and click “validate”.
Pinterest will recognize your site and ask you to apply.
After you’ve applied it just takes a day or so for the rich pins to take effect. Your pins from your blog will start showing up as Rich Pins after you’ve been approved by Pinterest.
6. Pin Consistently
To help grow your blog with Pinterest, it makes sense that you can reach more pinners if you scatter your pins throughout the day. A good way to start out might be to pin about 5 times a day.
Stick to things in your niche or that are related to your niche. Just as you do when you start a blog, identify your target audience and keep them in mind while pinning. Show them you are a valuable resource by pinning what might be helpful or interesting to them.
Pinning throughout the day can be time-consuming so you might consider using a scheduler. Viraltag, Tailwind, BoardBooster are some of the best schedulers out there. You can set one of them up and your pinning will be automated.
The Bottom Line?
Stop pinning randomly and create your own Pinterest strategy!
Using the 6 tips I’ve outlined in this article, you can be well on your way to growing your blog with Pinterest.
What are some of your favorite ways to use Pinterest to grow your blog? Let me know in the comments, and feel free to include a link to your Pinterest account. And, I would love it if you would follow me on Pinterest!